Town Opens Applications for Business Promotion Grants
Applications for the Town of Danville Business Promotion Grant Program are now available, open to businesses and organizations for events held in 2026. The program offers event organizers such as businesses, non-profit organizations, community groups, and service clubs the opportunity to receive promotional support for events that benefit Danville-based businesses. Past events have included Spring Sip ’n’ Stroll, Restaurant Walk, and Bubbles and Baubles. Applications are open now and initial review for the first grant awards will be January 18. The short application is available online.
This year, the Town is also offering individual marketing grants to businesses through the program. Promotional support is limited to available resources and budget and while almost any business or organization may host an event, the business benefit is limited to mostly retail and restaurants. Applications are evaluated against eligibility criteria set forth in the policy adopted by the Town Council, available at danville.ca.gov/bizpromo.
Eligibility requirements for event marketing support include:
- Events must provide opportunity for collaboration among multiple businesses.
- Events must engage consumers with experiential events.
- Events must include a marketing or promotional component (print, digital, or multimedia).
- Events must directly drive business to Danville businesses.
- Events must be open to the public and promote patronage of Danville businesses.
- Events cannot be private or exclusive in nature.
- Events cannot primarily serve as a fundraiser without providing significant business-related impact and community benefit.
- Events cannot solely or primarily benefit a non-Danville business.
- Events cannot conflict with Town mission, vision, goals, ordinances or policies.
All applications will be evaluated by staff for their business and community benefits, amount of Town resources requested, availability of those resources, and other factors outlined in the policy. Applications that require minimal Town assistance such as promotional assistance, in-kind support or small sponsorships will be reviewed by Town staff for approval.
Applicants are required to review the entire Business Promotion Grant Fund Policy prior to submitting their request. More information, including the policy and application, are available at danville.ca.gov/bizpromo.