In April 2008, the Town Council adopted an update to the Danville Economic Development Strategy. One implementation measure of the Strategy included the development of a Shop Local First Marketing Program in collaboration with local business organizations such as the Danville Area Chamber of Commerce and the Discover Danville Association.
A recommended top priority implementation action was the development of a search-optimized web site that would serve as the primary marketing instrument for increasing the awareness of Danville and driving consumers to its business establishments. This web site was designed to portray Danville businesses to the world as one unified retail front. All advertising, publicity and marketing collateral is referred back to the web site, cross-linked with each individual shopping areas’ web sites as well as sites of individual businesses. The site also includes timely content including an events calendar.
Local business owners and residents understand that shopping locally contributes to the health of the local economy. Research shows:
The decisions we make as it relates to where we shop, where we eat, and where we grab our morning coffee … are all small but powerful actions that help keep Danville the unique community we all enjoy and are proud to show off to visitors. Please visit the ShopDanvilleFirst.com website for more information about businesses in Danville.
Danville Town Office510 La Gonda WayDanville, CA 94526
Jill BergmanEconomic Development ManagerT (925) 314-3369F (925) firstname.lastname@example.org
Monday - Friday: 8:30 a.m. to 5:00 p.m.
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